Persona is a top vendor in Australia’s Age Assurance Technology Trial. Learn more.

Age assurance

Achieve age compliance with low-friction user flows. Evaluated and certified by regulators and independent labs.
Protect user conversion rates

Configure a tiered age assurance experience: start with low-friction checks and cascade to higher-friction fallbacks if needed.

Meet age-related regulations

Access an extensive library of age assurance methods that have been evaluated and approved by third-party auditors.

Reduce personal data processing risk

Automatically redact PII once an age decision is made to minimize your data exposure.

Trusted by startups & the world’s largest companies

Extensively tested and certified by third parties

Create great age assurance experiences with Persona

Adapt to new online safety regulations across geographies

Use highly-effective, regulator-approved methods to satisfy age assurance compliance regulations like UK OSA or AU SMMA.

Industries served

Social media

Age-restricted retailers

Entertainment

Adapt to new online safety regulations across geographies

Serve your entire user base

Make it easier for users to access your services by accepting a wider range of age evidence for any region’s regulatory threshold.

Industries served

13+

16+

18+

21+

Serve your entire user base

Reduce end user privacy risk

Protect user data with stringent security controls and automate PII redaction to support data minimization.

Industries served

ISO 27001

SOC 2 Type 2

ISO 27566-1

FedRAMP® Authorized status

Reduce end user privacy risk

Everything you need for your ideal approach to age assurance

Choose from a library of age assurance methods
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Selfie age estimation

Our advanced AI models are trained on millions of ethically sourced data points and continuously evaluated to estimate age reliably while minimizing demographic bias.

Government ID assessment and selfie comparison

Automatically extract birthdate from government documents, such as national IDs or driver’s licenses, from more than 200 countries and territories, then bind to a user with a selfie-to-portrait comparison.

Official database validation

Confirm that the information printed on a government-issued ID or presented by a user matches issuing and authoritative sources for more than 50 countries.

Credit card verification

Confirm valid credit card ownership to verify users’ ages in countries where owners must be over the age of 18.

Email age inference

Use email heuristics, such as online presence, and cross-reference with official sources to assess users’ ages.

ConnectID

Use Australian identity providers (e.g. banks) to confirm evidence of age without revealing personal information.

Phone-based age inference

Verify if a user’s age is over 18 in countries where birthdate records are kept for each phone line holder.

Reusable Personas

Reduce friction across the user life cycle while maintaining a high level of assurance by accepting previously verified credentials.

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Granular, automatable data management

Collect the least amount of data you need to comply with regulatory requirements, ensure that it's only used for allowed purposes, and automatically delete data you no longer need.

Verifiable parental consent management

Customize verifiable parental consent flows based on your product and regulatory needs, and seamlessly link children’s and parents’ accounts to facilitate ongoing consent and access management.

Customizable consent management

Present consent screens tailored to users’ context to help them make informed decisions and build trust.

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Dynamic Flow

Balance conversion and assurance in real time with flows that adapt based on users’ location, age, risk, and more.

Customized user experience

Tailor flow design and messaging to collect consent and guide users based on their geography, age, or other criteria.

Orchestrate age insights across the entire user life cycle

“The Persona team was able to speak to a level of depth about how they could meet our use case, and the product proved it. That’s why we partner with Persona to determine if someone’s over the age of 18 or not.”

Anissa Chen
Lead product manager at Lime

“With Persona, we can check government IDs and selfie liveness in real time to make sure users are the right age and cross reference multiple risk signals to help us figure out whether to approve or decline users.”

JJ Foster
Trust and safety manager at Coffee Meets Bagel
Lime-customer-logo
Lime meets international compliance regulations & converts more riders with Persona’s global onboarding solution
Coffee Meets Bagel-customer-logo
Coffee Meets Bagel builds trust and safety and verifies users 99.9% faster with Persona’s automated & user-friendly identity platform

Frequently asked questions

FAQs