Report

Persona named a Leading Vendor in Liminal's 2025 Business Entity Verification Link Index

See why our Know Your Business (KYB) solution earned top marks in product execution and strategy.

Trusted by startups and the world's largest companies

Persona’s Know Your Business (KYB) solution recognized for both product execution and strategy

Persona has been named a Leading Vendor, as one of the top 20 vendors among 127 evaluated. Among these leading companies, Persona was one of the few recognized by Liminal for excellence in both product execution and strategy.

Our market-leading building-blocks approach enables businesses to design a unified KYB and Know Your Customer (KYC) process specific to their needs — all within Persona’s platform.

Persona’s Know Your Business (KYB) solution recognized for both product execution and strategy

Liminal Strategy, Inc copyrights the Market and Buyer’s Guide and Link™ Index Report. It graphically represents Liminal’s call on the market use case. Information is based on the best available resources, and opinions are subject to change. Liminal does not endorse any depicted company, product, or service.

Verify more businesses globally with a flexible, integrated KYB-KYC solution

Persona's unified platform streamlines the business verification process by offering a complete view of business and ultimate beneficial owner (UBO) risk in one place.

Integrated identity infrastructure

Persona’s identity platform is the first to unify KYB, KYC, and fraud detection in a single system, giving teams end-to-end visibility into a business’ identity.

Highly configurable and modular building blocks

Mix and match modular components to orchestrate identity workflows that align with your policies, risk tolerance, and operational needs.

Multi-layered verification and automation

We detect fraud early by automatically flagging risk during identity checks using government records, KYC data, and additional business signals.

Built for scale and global compliance

Our platform supports industry- and region-specific requirements so our customers can grow and stay compliant wherever they operate.

Learn all about the changing KYB landscape in Liminal’s report

The 2025 Business Entity Verification Link Index dives into the evolving landscape of business fraud and the top vendors that are working to combat it.

Download the report to:

See why Persona was named a Leading Vendor in the KYB space and how we are delivering on both product execution and strategy.
Learn how different vendors compare across the use cases relevant for you.
Explore current and emerging KYB trends — and learn how to stay ahead.

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“We don’t just make decisions based on a single report or data point. With Persona, we can easily pull in various sources based on a few key pieces of end-customer information and then make a decision on a holistic profile.”

Amanda Hodgetts-Martin

Director of risk management at Branch

“When you think about how Persona verifies government IDs and selfies, it gives you peace of mind. It’s not only the different checks that the solution performs, but the contextual data you’re using to analyze and understand the images against. When you combine them all together, it starts to paint a picture of the individual that provides a higher level of due diligence.”

Todd Sorrel

Co-founder and CEO at 6lock

Branch unites KYB & KYC with Persona to onboard more businesses quickly

6lock’s secure payments platform leverages Persona’s flexible IDV system to reduce wire fraud exposure to clients

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