Guide

The fraud leader's guide to link analysis

Detecting fraudulent accounts one by one isn’t a good use of your time. Fraudsters are more coordinated than ever, and even novices can scale attacks quickly. But that coordination is a weakness you can take advantage of.

Whether bad actors are using advanced GenAI or recruiting others to create accounts on their behalf, link analysis has become a core tool for modern fraud fighters.

If you want to see what an effective link analysis strategy looks like in 2026, download this guide.

In this guide, you’ll find out:

Why using real-time link analysis to find clusters of accounts with similar images is one of the most effective ways to catch deepfakes, identity mules, and other sophisticated fraudsters.
The importance of database structure and which signals to focus on when investigating suspicious activity.
How Persona’s fraud squad uses Graph, the most interesting new product features, and two methods for using link analysis throughout user life cycles.